![]() We look forward to the potential for boundary-pushing research and development (R&D) activity in this new space in our city region.” It signals a clear ambition: to provide a high-end facility which will attract interest from content creators across the globe. ![]() “The development of a world-class virtual production studio and training and research facility at Seren will have a profound impact on the media cluster in the Cardiff Capital Region and a ripple effect throughout Wales and the UK. Professor Sara Pepper OBE, Deputy Director of Media Cymru said: We want to keep pace with that innovation to ensure that we can offer any production the facilities and systems required to meet their diverse and changing needs.” ![]() “LED walls and virtual production workstreams are already beginning to reshape the business of making films and television programmes. Jim Reeve, Great Point Media’s co-founder and CEO said: The new facility, dubbed Seren Virtual Productions, will offer a one stop, end-to-end solution supporting all aspects of virtual (and physical) production – including a range of volume (LED wall) configurations designed to meet any project’s specific needs. In addition to hosting full-scale film and high-end television projects from across the UK and internationally, the facility will comprise a virtual production research and training academy in collaboration with Media Cymru aimed at continuing to develop the region into a thriving global hub for media innovation – with a focus on emergent and green technologies. Great Point Media, the diversified London-based media group that has invested more than £500 million into the creative industries worldwide, is collaborating with Fields Park, US-based Volume Global and Media Cymru, a consortium of creative and educational institutions in South Wales to build a world-class virtual production hub at Great Point Seren Studios in Cardiff.
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